Halo Lighting have been around since the late 80s. They had no identity expect for an inconsistent logo. An expansion in their expertise from just lighting to also include audio, visual and long term hire/installations led them to needing a new identity.
They also wanted to attract a broader range of consumers, from individuals who want to hire equipment for a party, to large corporate clients. So the identity needed to be friendly, yet professional.
An identity that represents and shows off the value that great lighting and audio can add to event.
Something which reflects how Halo can bring colour, creativity and vibrancy to any event, space or room.